A Silk Road Odyssey
Hiroshi’s Journey to Blume

From the vibrant streets of Osaka, master tobacco artisan Hiroshi set out on a journey inspired by the legendary Silk Road. His travels took him through the bustling stalls of Beijing and Shanghai, where he discovered delicate tea-scented tobaccos; to the spice-laden souks of Uzbekistan, where rose and cardamom infused the air; and into Istanbul, where exotic blends of nutmeg, apricot, and spice echoed the city’s role as a crossroads of empires. Each discovery added a layer to his vision, an experience that would go beyond shisha and capture the spirit of connection, flavour, and storytelling. 

Hiroshi imagined a place

Where cultures could meet around the table: Mediterranean cuisine celebrated for its freshness, Japanese flavours admired for their precision, and international inspirations that reflect the diversity of global travel. His dream was to create menus rooted in creativity, crafted from the freshest ingredients, and designed to be shared, transforming dining into a social ritual that unites people over flavour and conversation.

In Dubai, a city
that mirrors
the Silk Road

As a modern-day mosaic of cultures, Hiroshi brought his vision to life with Blume Marina and Blume Sports Lounge. More than just dining destinations, they embody a lifestyle of smoke, flavor, and design. Overlooking the Dubai Marina waterfront, both spaces invite guests to unwind with crafted cocktails, vibrant mocktails, and premium shisha in an atmosphere that blends sophistication with social energy.

At Blume Dubai Mall, guests can enjoy iconic fountain-front moments in a setting that balances refinement with charm. From artisanal shisha and handcrafted drinks to a menu inspired by global flavors, every detail reflects inspiration drawn from travel, storytelling, and timeless elegance.

Blume is where East meets West, where global flavours meet local hospitality. Whether a dish, a drink, or a design every element is carefully curated to inspire. It is not just dining; it is a journey, a gathering place, and an unforgettable chapter in Dubai’s story of cosmopolitan living.